WEEK 1 After Contract Execution and Prior to Training
Gain access to marketing and sales portals.
Schedule training.
Discuss franchise startup logistics and plan for the following 6–12 weeks.
Complete gaps in market analysis, refine pro forma, work on distribution locations, order racks, refine prospect list, join associations, set pricing/discounts, draft promotional plan, identify key relationships, finalize print calendar, and access all sales and marketing assets.
WEEK 2 Training Week
Attend Sales Training and On-Boarding in Austin, TX.
WEEK 3 After Training
Review critical items from training with MDA and finalize schedule for weeks 3–12.
Complete Go-To-Market strategy, refine proforma, share distribution management job description, and set up distribution locations.
Announce market ownership.
Complete back-office set-up, contact Brokers, schedule meetings, and order supplies.
WEEK 4 In-Market Assistance
Conduct Sales Presentations and consult with MDM on operations, marketing, and distribution while in market.
Prospect, set up appointments, and conduct Sales Presentations.
Execute sales and marketing activities.
WEEK 5–8Sales Cycle
Conference Call with Market Development Manager as needed.
Make contacts, set up appointments, sell pages, close deals.
WEEK 9 Ad-Copy Deadline
Conference Call with Market Development Manager as needed.
Finalize sales cycle, communicating ad copy deadline.
WEEK 10 Files Due To Printer
Conference call with Market Development Manager as needed.
Communicate with advertisers, finalize ads, submit PDF for shipping, and submit files.
WEEK 11 Magazine Distribution
Receive magazines from the printer, stay focused on sales and distribution.
